April 16th 2018
And the results are in...
We believe there are two key factors to enjoying long term partnerships with clients. Firstly, make sure you keep surprising them (in a good way!). And secondly, keep delivering great results.
We’ve worked with horseracing TV channel Racing UK since it started back in 2004, and are proud to say that our latest campaign to support the Cheltenham Festival ticked both these boxes.
Featuring champion Jumps jockey Ruby Walsh, our integrated multimedia campaign cut-through the clutter of other Festival advertising and helped deliver a massive 175% year-on-year increase in new subscriber acquisitions throughout the Festival.
The campaign included press, radio, DM, social and online advertising, and featured Ruby body-painted in a series of eye-catching jockey silks colours.
A big thanks and well done to all involved. Now, on to the next one…